Twenty three blood services around the world have joined the campaign, which has gone viral on Twitter using the hashtag #MissingType

To support the campaign, businesses across the world have removed the As, Bs and Os from their signage and social media posts to raise awareness of the main blood groups and the need for blood donations. We encourage everyone to donate blood if you can and help to fill the gaps. More information is available online at: blood.co.uk

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